Articles tagged “SkiftX Showcase: Technology”

As the summer of revenge travel comes to a close, consumers have shown a clear indication of what they expect in the future: more flexibility, control, and convenience. The new CEO of Allianz Partners USA spoke with SkiftX about how travel brands can deliver better service in the midst of operational challenges and labor shortage troubles.

Selling unbundled services doesn’t automatically translate to bottom-line results. As travel brands navigate the road to recovery, a successful ancillary strategy relies on a balance of human creativity and machine-based learning to deliver the right message about the right product at the right time.

Guest and employee expectations have changed since the Covid-19 pandemic. Fortunately, an “experience ecosystem” that incorporates both can help hospitality companies meet the needs of a new reality and gain a competitive advantage.

As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.

“It’s the economy, stupid.” The legendary 1992 quote from political strategist James Carville is equally relevant today as it seems like almost every conversation about the future of corporate travel and expense is now focused on inflation and other economic factors. In this recent webinar, we discussed how companies are adjusting their policies and technology solutions to keep pace.

With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.

The soul of the hospitality business will always lie in its ability to connect human beings. By understanding how to use technology as a tool to serve that purpose, the industry will set itself up to survive now and thrive in the years to come.

IDeaS’ “Revenue Optimization Handbook for New Hotels” outlines how hotels and resorts can maximize revenue opportunities and commercial performance before opening and showcases why developing a structured pricing strategy is an essential part of the pre-opening phase.

In this video from Skift Future of Lodging Forum 2022, we hear from Jason Bryant, vice president, Nor1, Oracle Hospitality, and Robert Tanenbaum, managing director, Starwood Capital Group, on how automation and artificial intelligence can help hoteliers optimize their offerings to meet changing guest expectations and drive additional revenue over the next few years.

In this video from Skift Future of Lodging Forum 2022, we hear from Eric Liebman, senior vice president, SVP strategic partnerships, at JCB International Credit Card on how the hospitality industry can harness guest-centric payments to drive their customer and revenue strategies.