Articles tagged “SkiftX Showcase: Hospitality”

Hotels are investing heavily in guest-facing technology as consumers demand convenience, personalization, and frictionless experiences. A new handbook from LG Hospitality Solutions includes case studies, product solutions, and creative ideas to show how high-performing TV displays can enhance hotel efficiency and elevate the guest experience.

After the darkest two years in the history of the hotel industry, 2022 offered a chance to smile again. The party from pent-up demand can’t last forever, though. As revenue managers look ahead to 2023, it’s time to double down on digitalization efforts and rethink the approach to data analytics.

Loyalty is changing. In addition to value for money, consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

As the return of business travel picks up steam, brands must adapt and innovate to meet the speed of evolution. Given the rise of blended work and leisure trips, hotels are uniquely positioned to meet the demands of companies and their employees through collaboration, creativity, and diversification to shape the industry's future.

Today’s corporate travel managers and business travelers expect frictionless experiences, especially when it comes to managing expenses. By leveraging automated expense management capabilities for their guests, hospitality brands can accelerate digital transformation, deepen customer loyalty, increase operational cost savings, and create seamless customer experiences.

As work and leisure travel blend together, hospitality brands must adapt to this new landscape and evolve to meet shifting demands. Marriott International is leveraging its wide-ranging brand offerings for corporate and meeting customers, using its strength in technology, loyalty, service, and unique benefits to support today’s business travelers.

Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.

Loyalty programs are being retooled to cater to increased demand among leisure travelers. To stand out from the competition, hotel brands are making loyalty even more rewarding by adding new brands and experiences to their portfolios.

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program powered by an agile technology platform.

Industry leaders took to the stage in New York City at Skift Global Forum to share their views on what's next for travel and hospitality. In this report, Skift and Accor teamed up to highlight 10 of the most insightful sessions.