Stories from Skift's Partners

Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively, personalize at scale, and deliver smoother experiences.

For today’s short-term rental hosts and operators, margins are tightening as the market matures. As tax and regulatory issues continue to be a moving target, new research underscores why compliance is emerging as one of the most consequential and underestimated issues facing the STR sector today.

Group travel is entering a new golden age, fueled by travelers’ desire for connection, comfort, and flexibility. Evermore Orlando is redefining what it means to stay together, blending the best of vacation homes and luxury hotels through a philosophy of “residential hospitality” that caters to every generation.

Colombia’s emergence as one of Latin America’s most dynamic tourism markets stems from a deliberate, long-term strategy grounded in connectivity, confidence, and community. With new air routes expanding global access and a growing focus on sustainability and inclusion, the country is reshaping the future of modern tourism.

Despite increasing importance of corporate travel, travel and expense pain points remain prevalent. Employees and managers alike still struggle with their platforms and solutions, and companies can't afford to compromise.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining…

Chalet Hotels is betting on India’s domestic travel boom with Athiva, its first homegrown brand. The company aims to offer assurance of the expected and joy of the unexpected to its guests while strengthening its position as one of India’s fastest-rising hospitality players.