SkiftX

Experiences

How EF Adventures Plans to Lead the Adventure Travel Boom

Adventure travel is booming, but sizable portions of travelers feel existing options fail to blend adventure with local culture and education successfully. The newly launched EF Adventures aims to change that.
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Online Travel

Redefining Hotel Search for Travel’s Experiential Era

The newest generation of AI technology is unshackling the hospitality industry from traditional search and booking. Anna Jaffe, CEO at Mobi.ai, unpacks her predictions for search's future and how hotels can better understand travelers’ needs through natural language interfaces and innovative search capabilities.
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Partnerships

How Partnerships Power the Travel Economy

As travel rebounds, it's time to reassess what consumers, businesses, and governments need to keep the industry growing sustainably. The ecosystem’s health depends on partnerships that extend across the value chain.
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Travel Technology

New Report: How Hoteliers Can Navigate the Complex B2B Tech Ecosystem

How can hoteliers choose the right tech partnerships amid a plethora of options? A new study from ZS and the American Hotel and Lodging Association (AHLA) provides insights on how to select partnerships strategically and make informed tech investments that achieve results.
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Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.
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Tourism

Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond 

Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. They can address these challenges and improve decision-making by leveraging Destinations International's tailored suite of tools and products.
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Online Travel

How Travel Brands Can Drive Bookings From Anonymous Visitors 

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.
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