Articles tagged “skift research”

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

The travel startup landscape is more dynamic than ever. Not every company will succeed, but travel leaders need to know where these new entrants see cracks in the incumbent armor. Subscribe to Skift Research to learn more.

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

Emerging technologies, like artificial intelligence and blockchain, have yet to make the leap from buzzword to mainstay, but have the potential to disrupt travel incumbents. The big players will have ample opportunity to adapt, though, and leading startups can play a role in helping executives grapple with when and how to implement these technologies.

Venture capitalists invested a record amount in travel startups in 2017. The industry is no stranger to disruption, but we may be seeing some of the greatest changes of the last two decades. Our latest research report is a deep dive into these emerging trends with insights for founders, incumbents, and investors.

The big chains now offer special book-direct deals through Google Hotel Ads. This helps with click-through and conversions, but also with new loyalty member acquisition — everything a growing hotel chain needs in an ad partner.