Articles tagged “skift recovery index”

August is normally a bumper month for destinations in the northern hemisphere. The fact that the Skift Recovery Index remained flat indicates that seasonality is still in play even today, and that travel volumes have indeed increased over the past month, but we can’t yet speak of a full recovery.

Skift Research keeps analyzing how the travel recovery is shaping up. It’s needed, because demand remains volatile and none of the 22 markets tracked in the Skift Recovery Index is above 50 percent of prior year performance.

Skift is a place where the travel industry congregates. We are in the perfect position to bring together travel players looking to help the industry move out of this deep ravine. The new Skift Recovery Index offers a strategic resource towards recovery.