Articles tagged “skift forum europe”

Lonely Planet is taking a multichannel approach to consumer travel media, and it seems to be working.

Hafner once called metasearch a lousy business with slim margins. What's clear is some of the same dynamics making life difficult for TripAdvisor, including Google Hotel Ads and Trivago's substantial marketing spend, are also proving challenging for Kayak.

It's one thing to sell a curated portfolio of hotel rooms to luxury travelers. It's another thing altogether to keep them coming back, and branch out into selling experiences that are more than just a hotel stay.

How do you stay efficient and maintain core values when your company scales from 700 to 1,100 employees within a year? You get rid of most job titles and fly everyone to Ibiza for the weekend, says Trivago's managing director Johannes Thomas.

Get the details on our event schedule for Skift Forum Europe!

You're not going to want to miss this lineup of speakers.

Early on, Design Hotels narrowed in on the concept that innovative design was the foundation for any good brand experience. The company built on that by promoting the member hotel owners as expert curators of their local neighborhoods.

Instant booking has long been thought of as a natural progression for the metasearch sector, so it is interesting to note the cautious tone adopted by Momondo’s Chief Executive. It would be a big change and Hugo Burge is determined to make sure whatever he brings in does not confuse the consumer.

As technology continues to evolve, hotels need to find more creative and effective ways to use it to improve the guest experience, without sacrificing the humanity of genuine hospitality.

Skyscanner CEO Gareth Williams is the rare Western executive to have played his cards right in China, in light of the successful recent sale to Chinese giant Ctrip of the price-comparison company he co-founded. Williams' next bets for growth are on voice-activated Internet search, instant booking for airlines, and mobile-first transactions in Asia.