Articles tagged “singapore airlines”

Singapore Airlines has created one of the world's most luxurious airline products. But is that enough to make the six-seat cabin profitable? Perhaps on a few routes. But we're skeptical about others.

We expect Singapore's new first-class suites will be considered among the world's best products. But the airline still faces intense competition from Gulf and Asian airlines. It's not clear how much this cabin update will help on that front.

Business travelers love saving two or three hours of flying time. They'll surely love United's new nonstop. But for everyone else, 18 hours is a long time to spend on an airplane. Even a 787.

Travelers are entitled to their own opinions, and it makes sense that Emirates is the overall No. 1. But does Aeroflot truly have the world's best business class product?

Many of the world's airlines know they're not as good as retailers like Amazon in targeting offers for individual passengers. A lot of carriers want to improve, so they can get the right offer in front of the right person at the right time. But it won't be easy, since airlines often have clunky computer systems.

Singapore Airlines will defend its home turf against United Airlines by launching new non-stops between Singapore and San Francisco. The airline does not have the perfect aircraft, but it will make due for a couple of years until a better plane arrives.

As Singapore Airlines celebrates getting one step closer to reentering the U.S. market with nonstop flights it isn't forgetting the markets that already demonstrate solid growth and demand. The Singapore Airlines Group is trying to appeal to every kind of flyer in Asia and it's betting on success in that region before expanding to the U.S. and elsewhere.

While mobile connectivity in the U.S. has strong detractors, concerned over passenger calls in-flight, the service is broadly used around the world and passengers mostly use the service for texting and data applications.

Singapore Airlines has built a reputation on offering a comfortable long-haul flying experience and adding high-speed connections to the mix fits in with today's trends for the onboard services passengers value most.

The A350 aircraft includes many standard features that would make such long flights much more bearable. Singapore Airlines also has a history of cabin design focused around passenger comfort for the long-haul. Direct routes from the U.S. to Singapore have been a gap in the market since the airline stopped service between Singapore and Newark in 2013.