Articles tagged “singapore airlines”

The superapp is where it's at in Asia, so it's not a surprise to see Singapore's flag carrier broaden its e-commerce playbook. Yet looking worldwide, it's remarkable how many airlines are now going direct-to-consumer in selling non-flight products and services.

Technology has proven to be a valuable friend to airlines in the Covid-19 era. As they reimagine every aspect of the travel experience to make trips as safe as possible for passengers and employees, digital solutions, for everything from booking to in-flight entertainment, have become vital.

The pandemic has been devastating for the world's airlines, forcing some to think outside the box to stay afloat. Is this a gimmick for coping with the times, or the renaissance of a more diversified airline industry?

Nearly a year into the pandemic, the world's airlines are still trying to find their footing as historically low numbers of travelers take to the skies. Is vaccinating crews and then making it part of an airline's marketing message one way to jumpstart a travel rebound?

The vaccine rollout is fueling optimism among Asia-Pacific’s travelers and the region’s travel industry. But until inoculations are widespread and the right systems for recognizing official health documents are in place globally, extra layers of protection — such as testing — remain key to traveler health and safety.

The Singapore government is at it again — but as previous travel corridors have shown, it's risky business.

The surcharges may be disappearing, but the pressure will be on travel agencies to keep up with the airlines, and passengers may ultimately be left picking up the tab.

Implementing strong health and safety measures, and then communicating them to customers in a clear and meaningful way that builds confidence and loyalty across every touchpoint, is essential for airlines as they navigate a way out of the Covid-19 crisis.

Desperation is the new mother of invention and all eyes are on Singapore to see if the slew of measures it is taking will go down in history as forerunners of safe travel reopening — or just despairing moves.