Articles tagged “singapore airlines”

The surcharges may be disappearing, but the pressure will be on travel agencies to keep up with the airlines, and passengers may ultimately be left picking up the tab.

Implementing strong health and safety measures, and then communicating them to customers in a clear and meaningful way that builds confidence and loyalty across every touchpoint, is essential for airlines as they navigate a way out of the Covid-19 crisis.

Desperation is the new mother of invention and all eyes are on Singapore to see if the slew of measures it is taking will go down in history as forerunners of safe travel reopening — or just despairing moves.

Airlines are flying in different directions in the distribution debate. Travelport's deal with Singapore Airlines offers a middle ground between Lufthansa's hardline approach and Air France's cuddlier one.

With travel to foreign countries still a tepid in many parts of the world, Facebook users are dreaming about vacations. Travel brands, particularly tourism boards and airlines, are only too happy to stoke those visions.

It used to be just the European carriers that made bold statements like this against legacy distribution giants. Not anymore.

The fact remains that flights are bad news for the environment. But Singapore Airlines is innovating rapidly to ensure cleaner skies.

In today’s marketplace, it’s not enough for an airline to simply have an app. Cutting-edge functionality, efficient tools and, yes, fun bells and whistles are needed to engender consumer loyalty and drive increased revenue. The new app from Singapore Airlines ticks all the boxes and provides a new model for the industry.