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Articles tagged “short-term rentals”

Hotels

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Hotels

Airbnb Outlines 2021 Vision After Weathering $4.6 Billion Pandemic Year Loss

Airbnb CEO Brian Chesky said what the company's customers really want are unique stays and experiences offered by individual hosts. That means expanding Airbnb's hotel business doesn't seem to be the priority it once was. And, oh yeah, the proliferation of corporate hosts like Sonder and others, doesn't mesh with what Chesky believes travelers desire.

Airbnb Outlines 2021 Vision After Weathering $4.6 Billion Pandemic Year Loss
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Online Travel

Booking’s Subtle Message to Airbnb: We’re Coming to the U.S. and We Like Our Position

Is there one little thing that Wall Street is forgetting about the Booking Holdings-Airbnb face-off? Booking Holdings has a huge hotel business and Airbnb doesn't. Booking is certainly lagging in short-term rentals, but CEO Glenn Fogel is probably justified in liking his cards.

Booking’s Subtle Message to Airbnb: We’re Coming to the U.S. and We Like Our Position

Hotels

Airbnb Introduces Searches for Different Dates to Show Wider Array of Property Choices

Savvy consumers used to searching for hotel stays and seeing how rates change based on alternative dates may be disappointed in this Airbnb feature. That's because it doesn't do precisely that for a specific property. Still, the tweak is a nice twist in short-term rental trip planning.

Airbnb Introduces Searches for Different Dates to Show Wider Array of Property Choices

Short-Term Rentals

Skift Summit Video: Short-Term Rentals and The New Era of Online Distribution

In this Skift Online Travel and Distribution Summit video we hear from Julie Brinkman, CEO of Beyond Pricing, about how short term rental owners, managers, and key stakeholders can optimize their short term rental distribution strategy for the rapidly changing travel environment of 2021 and beyond.

Skift Summit Video: Short-Term Rentals and The New Era of Online Distribution

Hotels

Airbnb Announces Major Global Advertising Campaign to Tout Hosting

Airbnb felt the heat in 2019, pre-Covid, when it leaned into performance marketing on Google, and didn't get the results it hoped to achieve. In its first major campaign of 2021, Airbnb is mounting a global branding advertising blitz on YouTube (owned by Google) and television in five countries. The campaigned is geared toward expanding the ranks of hosts.

Airbnb Announces Major Global Advertising Campaign to Tout Hosting

Online Travel

Marriott’s Arne Sorenson Upended Travel Distribution

Arne Sorenson was a maverick in his own way. He quietly visited Airbnb headquarters in 2014 to get a better understanding of short-term rentals, which culminated in Marriott's Homes & Villas. And he found a way to have a mutually beneficial relationship with those "evil" online travel agencies.

Marriott’s Arne Sorenson Upended Travel Distribution

Hotels

Airbnb to Block Listings in France When Hosts Haven’t Registered

Airbnb has been slow to clamp down on rogue listings, but the company has long had conflicts with French regulators so being a good citizen would be in Airbnb's long-term interests.

Airbnb to Block Listings in France When Hosts Haven’t Registered

Hotels

Travel Megatrends 2025: More Mainstream Short-Term Rentals Cope With New Headwinds

In a push-and-pull scenario, short-term rentals are even more of a mainstream option in 2025 despite cities around the world increasingly regulating their growth.

Travel Megatrends 2025: More Mainstream Short-Term Rentals Cope With New Headwinds

Online Travel

Does Booking Have What It Takes to Compete Against Airbnb?

Booking.com clearly operates in Airbnb's shadow in short-term rentals. Although long-term stays are currently a hot commodity, Booking.com is tardy in enabling such capabilities. That's a fitting symbol for the current state of play.

Does Booking Have What It Takes to Compete Against Airbnb?