Skift Global Forum 2021

Complete coverage of speakers and conversations at the travel industry's top event. Read summaries, watch video highlights, and stay up to date with the latest announcements.

Online Travel

Booking Holdings CEO Expands on the 'Connected Trip' Vision

CEO Glenn Fogel has said before Booking Holdings must knit together "the connected trip" for customers, but not everyone has grasped the vision. Fogel seems right in saying that selling bundles of travel products is no longer enough in an era of Uber- and Amazon-style customer service.
Airlines

Southwest's Incoming CEO Says Hiring Will Be a Big Early Challenge

Southwest Airlines' Robert Jordan is mostly excited about his new job but also "20 percent terrified." And for good reason, he takes the helm as the carrier navigates a hiring crunch in the midst of the recovery from the worst crisis in its history.
Hotels

Hilton CEO: Business Travel Demand Will Eclipse 2019 Levels in 3 Years

Don't discount the return of business travel demand, but Hilton has an advantage in having a bulk of its business transient traffic coming from smaller companies. Those relying on major corporate traffic to fill hotel rooms shouldn't get too excited quite yet.
Airlines

Air France-KLM Chief Welcomes Coming Surge in Transatlantic Travel

It's too early to tell if travelers will flock to the U.S. after the Biden administration eased entry requirements for European visitors to the U.S., Air France-KLM CEO Ben Smith said. Instead, next summer could be when travel across the Atlantic resurges.