Articles tagged “sgf2015”

VisitBritain is gung-ho on developing and curating travel content to promote lesser known destinations in England, Scotland and Wales, while at the same time expanding the travel conversation among visitors with each other.

Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.

The travel industry has a long way to go before it starts reflecting the diversity of the world around it, and any small step is more than welcome.

Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.

Reserve believes it can work closely with restaurants using a dining review model that bucks the user-generated content trend. Whether its personalized restaurant recommendations will be enough to counter the trend toward publicly available user reviews remains to be seen.

The day when intelligent or invisible design is no longer either of those things, rather simply just commonplace design, is slowly getting closer, and Wise's talk will explain what travel brands should do to reach that point.

Incorporating technology into the guest experience is about understanding their needs, not just playing with cool gadgets.

Conversion has gotten more complicated during the past year and Hennessy's talk will lay out why it really matters and why it should be kept at the heart of what a business seeks to do.

Richard Branson made sure that his Virgin Atlantic oozed cool and shook the aviation industry out of a bland stupor. It's good to see that dynamic brand endure in an industry where many other iconic trailblazers have faded into memory.

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.