Articles tagged “sfe2018”

The vast majority of tours and activities are still being booked offline the old-fashioned way, so theoretically, the digital players can each have their piece of the pie.

TV ads can be the hippest type of marketing. But the personal brand of Booking.com's chief marketing officer Pepijn Rijvers is tied up in a data-first approach that instead emphasizes paid ads in search engines.

Spanish hotelier Melia Hotels is determined to show the world that it offers more than just sun-and-sand resorts.

Iceland doesn't believe it's overrun with tourists but it's also been proactive in managing tourism growth. That's in sharp contrast to many other destinations only focused on higher numbers with no long-term game plans.

Speaking at Skift Forum Europe in Berlin, analyst Richard Clarke made the case that packaged travel is back in style. But how does that square with the push for authentic, one-of-a-kind experiences?

If Club Med has its way, the "all-inclusive" vacation should no longer conjure up images of tacky beach clubs and all-you-can-drink-and-eat buffets.

Nixing a hotel brand isn't as simple as turning the lights off and calling it a day. There are contracts, owners, and livelihoods at stake and Marriott couldn't cut any of its 30 brands overnight. The company thinks there is plenty of room for its brands around the world, but we'll see what the future holds.

We wonder whether Airbnb's community spirit will survive its growth plans and impending IPO.

The pace of Thomas Cook Group's evolution seems glacial, but that's part of being a legacy and enjoying the associated brand recognition and market share.

One of the big questions when Marriott bought Starwood was which brands would survive. Executives at the company had the same question, and global brand officer Tina Edmundson explains what went into the decision to keep all 30.