Articles tagged “Skift Forum Europe - 2017”

Claus Sendlinger's thoughts on curation and programming are something the hotel industry should be paying more attention to.

In this video from Skift Forum Europe, CEO Gareth Williams explains why his travel price-comparison is finding inspiration from Chinese online retailer Tmall. He says brands need to be able to stand out better from their competitors in search results.

IHG CEO Richard Solomons isn't interested in scale for scale's sake.

Tune in to our first backstage podcast from Skift Forum Europe for insight on how the world is changing for travel — and how the industry is responding.

Tourists plan entire trips around food with increasing frequency. This has changed the idea of a restaurant as travelers seek immersive dining experiences outside of the traditional seated dinner.

Mr & Mrs Smith has carved out a unique space in the market, and its evolution over the last decade speaks to the radical changes in the ways we discover, book, and return to hotels.

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

Disruption is more fun when you're the disruptor. The speakers and attendees at the inaugural Skift Forum Europe are doing what they can to be on the right side of the equation.

It's not a surprise that Skyscanner is looking to Chinese trends as it becomes a part of Ctrip. The storefront model it has outlined, however, is getting somewhat of a cold reception from competitors.

Whether it's a booking site or a hotel, how do you create differentiation where there is so much sameness all around? Create a brand that consumers love and want to engage with.