Isaac Carey, Skift
Serko made its first moves into the U.S. about a year ago, but the company still has a long way to go before it it is established in the North American market. Its newest partnership with Booking Holdings should help it become a global company.
2 months ago
Isaac Carey, Skift
Now that Zeno is well-established in Serko's home market, the next step is to bring that same popularity abroad. The travel management company is forming partnerships with major players to help it gain traction in the U.S. and Europe.
2 months ago
Andrew Sheivachman, Skift
Serko is taking its Zeno corporate travel tool global. Scaling the company is coming at a cost, but corporate leadership is hopeful that the spending will pay off in 2020.
8 months ago
Andrew Sheivachman, Skift
Serko isn't a huge company, but it's finding success selling its Zeno corporate travel tools around the world. We'll find out in 2020 how its international growth strategy truly fares.
8 months ago
Andrew Sheivachman, Skift
In the first entry of the Skift Future of Business Travel Interview Series, we examined the growing promise of personalization and a more consumer-like experience. Stay tuned for more insights from across the sector in coming weeks.
1 year ago
Andrew Sheivachman, Skift
One of the biggest challenges for companies is simply getting their travelers to book how they're supposed to. The problem seems to be getting worse. Useful personalization and a more consumer-friendly experience will go a long way towards changing that.
1 year ago
Andrew Sheivachman, Skift
By revenue and booking volume, Serko remains a small player among global travel management companies. Its technology prowess, however, has outstripped many of the bigger players, setting it up for future expansion.
2 years ago
