Someday a computer-generated avatar may explain why you can't fly business class to Dubai. In the meantime, travel management and travel tech companies are testing how to apply Gen AI to various parts of business travel.
Serko is reaping the rewards from a deal signed with the online agency just weeks before the pandemic hit, and now with “unmanaged travel” returning, the outlook has improved considerably.
From abandoned medieval villages to humanitarian crises, David Cantor's Relocate wants to build a community of legal experts to respond to new mass movements of people around the globe.
Parts of the travel industry will always need that bit of automation. Now technology companies have the disjointed hybrid meeting booking process in their sights.
Serko made its first moves into the U.S. about a year ago, but the company still has a long way to go before it it is established in the North American market. Its newest partnership with Booking Holdings should help it become a global company.
Now that Zeno is well-established in Serko's home market, the next step is to bring that same popularity abroad. The travel management company is forming partnerships with major players to help it gain traction in the U.S. and Europe.
Serko is taking its Zeno corporate travel tool global. Scaling the company is coming at a cost, but corporate leadership is hopeful that the spending will pay off in 2020.
Serko isn't a huge company, but it's finding success selling its Zeno corporate travel tools around the world. We'll find out in 2020 how its international growth strategy truly fares.