Articles tagged “sentiment”

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

7 months ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

7 months ago