Support Skift and Independent Journalism During the Travel Industry's Moment of Crisis.

Give Now

Articles tagged “seasonality”

Summer Destinations Look for Solutions to Tourists’ Seasonal Stereotypes

Summer Destinations Look for Solutions to Tourists’ Seasonal Stereotypes

Samantha Shankman, Skift

Marketing beaches in the winter is a difficult task, suggesting destinations looking to break out of seasonal stereotypes need on-the-ground product development to give visitors a real reason to reconsider a place besides off-season prices and a smart ad campaign.

5 years ago