Scandic Hotels Group began the hotel earnings season with a financial update on Friday, voicing optimism about travel demand despite recent inflationary pressures.
Most large lodging companies avoid owning real estate. This groupthink is dumb. One of the smartest strategic thinkers in hospitality, Inès Blal, is right to call for a more critical appraisal of the asset-light model.
It sounds like the Restel deal has gone relatively smoothly for Scandic. Might the company now set its sights on other targets? Or will it become a target itself?