Scandic Hotels Seeks Expansion in Northern Europe via Office Conversions
Skift Take
In the Nordics, the hotel sector's future is brighter thanks to a growing market for office conversions.
Scandic Hotels Group reported results for the first-half of the year, and the operator of about 280 hotels is now targeting expansion through its Scandic Go brand and conversions of office buildings.
The company opened its first Scandic Go hotel in Stockholm last September. Its second Scandic Go is slated to open this October. The hotel group recently announced two new signings for its Scandic Go brand in Gothenburg and Umea.
The Scandic Go pipeline now totals nearly 900 rooms, representing a
