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Media and PR
Low-tech and high-tech productions can have a way of dialing in and out of authenticity.
Joyce Manalo, Skift | 9 years ago
Airlines
If this trend points to virtual tours as the future of air travel booking, we're onboard with the idea.
Marisa Garcia, Skift | 9 years ago
While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.
It's like reality TV -- for planes -- on Social Media.
Of course the Scandinavians would treat the current arms-race-in-the-sky as an opportunity to be reserved and smart rather than escalate.
Marisa Garcia, Skift | 10 years ago
Passengers are happier when they have a good idea what they'll spend before they show up at the airport. SAS can charge a bit more, and still make people happy.
All airlines are in a transition period now, and SAS's changes are indicative of how legacy airlines are adapting.
