Articles tagged “sas”

As consolidation reshapes European aviation, EasyJet remains one of its most prized assets – and seemingly one of its hardest deals to pull off.

Anko van der Werff has long championed consolidation. With Air France-KLM poised to take majority control, he’s getting his wish while (hopefully) keeping the airline’s Scandinavian soul.

We’ve known since Air France-KLM’s initial deal that a majority stake was an option, but the speed and scale of the proposed transaction remains notable.

In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.

With the ink barely dry on the divorce papers, Star Alliance is wasting no time in luring back some of SAS’ most loyal - and profitable - passengers. The aim of this neatly timed promotion is business continuity and customer retention, but it remains to be seen how many frequent flyers will take up the offer.

Air France-KLM’s significant stake is more than just a strategic move—it's the latest stage of deepening consolidation in Europe's airline industry. With SAS defecting to the SkyTeam alliance and expanding cooperation with new partners, expect tighter network integration in the months ahead.

There are more than a few surprises in the global top 10, with multiple flag carriers, and even a budget airline, vying for first place.

The fallout from SAS leaving the Star Alliance group of airlines will be felt far beyond Scandinavia, with SkyTeam partners such as Delta's SkyMiles program due to be the biggest winners.

Air France-KLM found a "low-risk way" to participate in European airline consolidation with its SAS deal, even as it waits a bit longer for a chance at prize TAP Air Portugal.

Virgin Atlantic CEO Shai Weiss is confident in his efforts to return the airline to solid financial ground next year.