Articles tagged “sas”

Why Scandinavia’s SAS Is Creating a New Airline With the Same Name in Ireland

Why Scandinavia’s SAS Is Creating a New Airline With the Same Name in Ireland

Brian Sumers, Skift

To the average flyer this makes little sense. Why would a Scandinavian airline build a new airline with the same name in Ireland? But many consumers expect to pay 30 or 35 Euros to fly from Copenhagen to London. If an airline is going to offer those prices, it needs to control costs.

1 week ago

Foreign Airline CEOs Say They See No Trump Slump on U.S. Routes

Foreign Airline CEOs Say They See No Trump Slump on U.S. Routes

Brian Sumers, Skift

It's amazing how resilient U.S. tourism is. Europeans flock to America during the summer, and while anecdotal evidence suggests some travelers may be altering their plans because of politics, many airlines say they're having no trouble filling seats.

2 weeks ago

SAS Will Create an Irish Base as It Seeks to Counter Norwegian Air

SAS Will Create an Irish Base as It Seeks to Counter Norwegian Air

Richard Weiss, Bloomberg

Perhaps SAS had no choice but to copy Norwegian Air and set up an entity outside Scandinavia. But this move is probably at least three years too late. SAS will be playing catch-up to a bunch of other airlines, many of which still will have far lower cost than it will.

5 months ago

Nordic Airline SAS to Eliminate 1,000 Jobs as it Prepares for a Tough 2017

Nordic Airline SAS to Eliminate 1,000 Jobs as it Prepares for a Tough 2017

Richard Weiss, Bloomberg

Tough competition from discount carriers and an expected rise in oil prices will make things tough for legacy airlines like SAS. Cutting costs is seemingly the only way the carrier can hope to compete.

6 months ago

Lufthansa Looks at SAS in Move to Accelerate Airline Consolidation in Europe

Lufthansa Looks at SAS in Move to Accelerate Airline Consolidation in Europe

Richard Weiss, Bloomberg

Lufthansa's CEO on airline consolidation in Europe: “So we are speaking with everyone, and everyone is speaking to us.” Enough said.

1 year ago

SAS CEO Says He Wants Real Digital Change at Airlines, Not ‘Lipstick on a Pig’

SAS CEO Says He Wants Real Digital Change at Airlines, Not ‘Lipstick on a Pig’

Marisa Garcia, Skift

Gustafson believes Danes and Swedes will need to catch up with their automation-loving Norwegian counterparts, but, in our experience, all of Europe is reaping the benefits of a strong focus on digital.

1 year ago

Scandinavian Airlines’ Focus on Cheap Fuel and Business Travel Brings It Profits

Scandinavian Airlines’ Focus on Cheap Fuel and Business Travel Brings It Profits

Kari Lundgren, Bloomberg

It's success building loyalty is one of the best signs here.

2 years ago

Best Travel Ads This Week: Destinations Celebrate Local Culture

Best Travel Ads This Week: Destinations Celebrate Local Culture

Joyce Manalo, Skift

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

2 years ago

Google Street View Comes to Planes With SAS’s Interactive Tours

Google Street View Comes to Planes With SAS’s Interactive Tours

Marisa Garcia, Skift

If this trend points to virtual tours as the future of air travel booking, we're onboard with the idea.

2 years ago

New Trends Report: Content Marketing Strategies for Airlines

New Trends Report: Content Marketing Strategies for Airlines

Marisa Garcia, Skift

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

2 years ago

SAS Airlines’ New Plane Is Tweeting Its Way Into Existence

SAS Airlines’ New Plane Is Tweeting Its Way Into Existence

Marisa Garcia, Skift

It's like reality TV -- for planes -- on Social Media.

3 years ago

SAS’s New Cabins Reflect the Universal Appeal of Functional Scandinavian Design

SAS’s New Cabins Reflect the Universal Appeal of Functional Scandinavian Design

Marisa Garcia, Skift

Of course the Scandinavians would treat the current arms-race-in-the-sky as an opportunity to be reserved and smart rather than escalate.

3 years ago