The Chinese are traveling, perhaps not as much as destinations would have liked them to, but the resurgence of Chinese travel brings optimism for travel businesses worldwide. It's a positive indication of recovery and a step towards normalcy in the tourism industry.
Making business travel more inclusive for women would go a long way in helping the sector make more progress in its recovery. But companies still have a lot of work to do help female business travelers overcome the challenges they face.
Tourism marketing slogans should stick to their domain when they try to spur locals to civic pride and action: focusing on what makes the destination so great to attract locals and visitors in the first place.
The civil war is over, but Western government travel warnings are still there. If there's going to be a recovery, tourism authorities need to focus their energy on getting those lifted. That's going to require repeated messaging that the war is over.
Despite spending around $585 million on implementing its traffic light system as part of its wider response to manage travel during the Covid-19 pandemic, the UK government does not know…