Sabre's IPO means little to those not involved in the nitty gritty B2B details of travel industry, but its employees' social media sharing shows to the larger world that the brand matters to those working there in a way most don't expect when they hear data and software.
We know a few travel agents who have surreptitiously sneaked a peak at some user reviews of hotels on TripAdvisor, but Sabre partnering with TripAdvisor to bring user-generated content about airline seats and amenities to travel agents is bringing things to a whole new level.
As investors consider the looming Sabre IPO, they'll have to consider how adverse the impact would be if Expedia opts to terminate its Travelocity agreement with Sabre during the course of its 9-year term.
Is Thoma Bravo overpaying for TravelClick? It is a legitimate question considering that the initial sale process gave way to an auction, and we hear other suitors were rolling their eyes at an $800 million price tag. And does transitioning from the grip of one private equity firm to another really put TravelClick in a stronger competitive position?
Lastminute.com will remain the last man standing of what was once Travelocity -- but only until Sabre can find a buyer in a fire sale because keeping it makes no sense at this juncture.
Orbitz Worldwide gets new flexibility in who it can be friends with in the future in a series of new contracts that go into effect in 2015. And, Orbtiz Worldwide's enhanced relationships with Amadeus and Sabre mean consumers may be able to access additional ancillary services such as premium seats.