Skift Take
Sabre's IPO means little to those not involved in the nitty gritty B2B details of travel industry, but its employees' social media sharing shows to the larger world that the brand matters to those working there in a way most don't expect when they hear data and software.
Today is a big day in travel industry geek news with travel software and data company Sabre Corp debuting on the NASDAQ stock exchange early this morning.
The company raised $627 million in its IPO and stocks priced at $16 a piece on Wednesday were up 6.6 percent to $17.06 before noon.
But before shares even had a chance to rally, Sabre employees around the the world were tweeting their excitement with glasses of champagne, balloons, and their name up in lights on the NASDAQ MarketSite, all with their own hashtag “#SabreIPO”
The company told us: “Social activity by employees was purely organic. There was no initiative or instruction by management. Our employees are excited about the IPO!”
The tweets below give readers a glimpse at the excitement in New York, Dallas, and Rome.
Sabre’s digital content strategist is excited to see his name on the NASDAQ MarketSite:
Highlight of my day / week / (and possibly) year. Thanks again @NASDAQOMX! | #SabreIPO pic.twitter.com/4fpOsRRAMz
— Kevin Carrillo (@KevinLCarrillo) April 17, 2014
Sabre president and CEO Tom Klein shares photos of the big day:
#Sabre team very excited and getting ready for today’s big event! #SabreIPO
— Tom Klein (@tomkleintk) April 17, 2014
[#SabreIPO] Great talking with the @CNBC team about our official public listing via @NASDAQOMX pic.twitter.com/Y72CWfxEvF
— Tom Klein (@tomkleintk) April 17, 2014
The global communications specialist holds up a glass of champagne:
Cheers to @Sabre_Corp and a great #SabreIPO! @tomkleintk pic.twitter.com/FMONnb4nc7
— Marielle Rodeheffer (@MarielleDR) April 17, 2014
Even Sabre’s Rome office got in on the fun:
#SabreIPO celebration in #Rome office! #proud #orgogliosi pic.twitter.com/NqZLM8yHAS
— Cristina Marchionne (@CrixMC) April 17, 2014
Some had to celebrate while still on the grind:
Toasting to our IPO at 35k feet on way back to DFW from customer meetings this week. @Sabre_Corp #SabreIPO pic.twitter.com/2rqKDo2sHa
— Dennis (@CDABOAT) April 17, 2014
And this employee was documenting the day at Sabre HQ:
https://twitter.com/mymini4/status/456800826585907200
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: ipo, sabre, social media, twitter
Photo credit: Sabre Corporation Digital Content Strategist Kevin Carrillo live tweets during the company's IPO this morning. Twitter