What can we say? Yellow and Gold make Green. With the high demand to attend St. Patrick’s Day celebrations in Dublin, New York and Boston, this announcement could not be better timed.
It makes sense that Ryanair would take advantage of the distressed status of this airport and of the popularity of Valencia as a tourism destination, especially for UK travellers. The airport's promoters are no doubt relieved.
Fitting 197 passengers is still crowded, but the focus on providing some extra legroom is an important change for the Ryanair mindset. We wonder what the airline is hiding behind the "curtain" remark.
PayPal is a very popular payment solution in Europe, so this was a smart move; but whether this will encourage more international passengers to choose Ryanair is yet to be proven. We wonder how soon PayPal will be visiting easyJet's offices.
Ryanair is cheap, it's more than a bit crass, and it's been on the ropes this year. But it knows more about using its digital platform to own its customers than most of its rivals. This should be interesting.