Articles tagged “renaissance hotels”

Marriott Tries Storytelling to Sell Renaissance Hotels to Business Travelers

Marriott Tries Storytelling to Sell Renaissance Hotels to Business Travelers

Deanna Ting, Skift

Renaissance Hotels' approach to telling the story of the modern business traveler is refreshing and relatable, appealing to the types of universal interests all travelers share, whether that's food, music, or simply a desire to get to know the place they're in.

3 years ago

Starwood Is Investing $300 Million Into Le Meridien Despite Marriott Merger

Starwood Is Investing $300 Million Into Le Meridien Despite Marriott Merger

Deanna Ting, Skift

Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.

3 years ago

Renaissance Hotels’ New Flagship Adds ‘Minority Report’ to the Guest Experience

Renaissance Hotels’ New Flagship Adds ‘Minority Report’ to the Guest Experience

Greg Oates, Skift

Because of the speed of the ambient intelligence system and the daily updated travel and event content from Time Out, this could actually work.

3 years ago

Renaissance Hotels Wants to Un-Disney New York’s Times Square

Renaissance Hotels Wants to Un-Disney New York’s Times Square

Greg Oates, Skift

Legacy hotel brands like Renaissance Hotels are adopting the same design strategies as their lifestyle brand counterparts to spark guest interaction among creative professionals.

3 years ago

New Trends Report: Content Marketing Strategies for Hospitality Brands

New Trends Report: Content Marketing Strategies for Hospitality Brands

Jason Clampet, Skift

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. Understand what really pays off, and what smart brands will be doing next.

4 years ago

Renaissance Hotels’ Big Push to Become a Leader in Experiential Marketing

Renaissance Hotels’ Big Push to Become a Leader in Experiential Marketing

Greg Oates, Skift

By creating and branding highly shareable on/off-property events and developing a new concierge platform, Renaissance Hotels is gambling it can be one of the first legacy hotel brands to do experiential marketing on a global scale.

5 years ago