There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.
For any regulators listening, Booking.com is a powerful force in the European hotel industry. So is Google. There's no way around it, despite the spin from the CEO.
Booking.com's message to European regulators? Don't lump us in with Google when you go after Big Tech. It's so rare to see any public dustup between Google and Booking.com even though there have long been competitive tensions behind the scenes.
Special purpose acquisition company, direct listing or an initial public offering — Airbnb's choice mostly matters to big-name investors and employees, past and present. But nothing is ever certain about a stock market listing — especially during a pandemic.
Is the Boston-Airbnb settlement, which calls for short-term regulatory platforms to comply with a city ordinance, a model for future agreements? Too soon to tell but what's clear is that the alternative accommodations industry will one day transition from outliers to regulated entities.
Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google's vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how far-reaching a remedy might be in the offing.
The momentum is certainly building for a renewed look into Google's business practices as they relate to antitrust issues. As part of that, a wide swath of travel businesses would welcome such a probe.