Like travel-search and booking sites around the world, Qunar had to find a way to improve the user experience for its customers, and it adopted a path that was particularly suited for this stage of the online travel market in China. Don't try to label it, Qunar is a blend and it isn't worried about fitting into other people's definitions.
People scoffed at travel metasearch for years, denigrating its viability as a business model. But as travel inspiration and social travel sites have come and gone, travel metasearch has kept on expanding, as Qunar's plans highlight.
With Baidu's might behind it after it took a stake, Qunar has carved out a rather large budget-yet-trusted niche for itself despite fierce competition from national heavyweight Ctrip.