Behind the scenes, China's competition crackdown on internet platforms could eventually have a larger impact on Trip.com Group's partnerships, business practices, and mergers than is generally appreciated. Although a reversal is unlikely, even Trip.com's 2015 acquisition of Qunar has drawn scrutiny.
How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.
Ctrip didn't realize the extent of the problem it would inherit with its acquisition of Qunar given the latter's disputes with China's largest airlines. The direct-booking wars are acute in China, where the government has called on the airlines to sell half of their tickets on their own websites by 2018.
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Qunar is the fastest growing online travel company by far among the Big Three in China, although it is less than half the size of industry leader Ctrip. Can Qunar keep it up? Ctrip is feeling the pressure and is having to dial back on profits to ensure it will stay on top.
Qunar CEO Chenchao "CC" Zhuang isn't like some travel bosses who claim their companies can differentiate themselves based on the experiences they provide. Zhuang wants to compete on comprehensiveness and price, and he claims Qunar's platform is driving such efficiencies that he can win on price and by showing loyalty to consumers' wallets.
Qunar is a technology company with a big vision and an enormous opportunity as the Chinese traveler busts out into the world. He won't say it outright, but it's clear that CEO CC Zhuang likes where he sits, and wouldn't want to stop the momentum with the complications that a merger with Ctrip would bring.