Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.
Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.
Destination marketer Visit Florida could find itself on the chopping block — again. Its perilous future is a symptom of what some call the "weaponization of travel" in political funding battles.
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.