Articles tagged “property managers”

Will Vacasa and Sonder have the wherewithal as public companies to build their own brands independent of relying on Google and Airbnb, and will their business model challenges be surmountable? There's a ton of potential and so much work ahead for each of the companies.

In this video from the Skift Short-Term Rental and Outdoor Summit, we hear from Julie Brinkman, CEO of Beyond, about how the company is helping short-term rental owners and managers develop a new playbook to run their properties more successfully and profitably.

Booking.com faces tough-going in U.S. short-term rentals. Its business model has hosts perceiving they pay lower commissions to Airbnb, and the latter is has a big brand advantage. At the same time, Booking.com needs to defend Airbnb incursions on its own European turf.

With the competition heating up among short-term rental platforms, price parity issues may increasingly come into play, as they once did in the hotel industry. But with short-term rentals, given the ever-shifting guest fee rates, the pricing rules will be difficult to enforce.

Direct-booking advocates in the short-term rental space will face tough going long term because they have to deal with plenty of juggernauts. When the travel recovery gets under way in full, it will be Airbnb, Booking.com and Expedia spending billions of dollars to win over fickle, bargain-hungry travelers.

Marriott has been in the vacation rental business for nearly two years, and few see it as a threat to the likes of Airbnb and Vrbo. Recent recruitment efforts for new listings and employees show the fledgling division is on track to be an integral part of future revenues for the world's largest hotel company.

This deal cements Vacasa status as the largest full-service property manager for whole-home vacation rentals in the U.S. That makes it a rare pure-play bet on alternative accommodations for its private equity backers, which have prompted Vacasa to consolidate more of the sector.

The entire hospitality industry would agree that short-term rentals led the tentative recovery in the spring and into the summer in many parts of the world. But a key question will be how will they respond when hotels and cities come back in earnest — and with vaccines a real possibility, they certainly will.

A silver lining in the coronavirus fiasco, for companies that survive it, is that the crisis gives many the chance to reset and take stock of their operations. Neglecting to do that can be an opportunity that may never resurface.

The online juggernaut isn't satisfied with dominating urban markets. Airbnb wants to take the beaches and the mountains, too, in the battle for short-term rental bookings. So the company is becoming savvier in how it approaches local property managers.