Skift Take

In this video from the Skift Short-Term Rental and Outdoor Summit, we hear from Julie Brinkman, CEO of Beyond, about how the company is helping short-term rental owners and managers develop a new playbook to run their properties more successfully and profitably.

In this video:

  • Where (and why) short-term managers were most successful in 2020: A review of geographic differences in demand for short-term rentals during the pandemic, along with key market trends driving their success.
  • The importance of agility in pricing decisions: Why some property managers were more successful at adapting their rentals’ pricing and cancellation policies in response to changing market decisions
  • Insights into short-term rental pricing strategy: How to effectively use data and insights to make smarter decisions about how to price short-term rental inventory.

On the cusp of a busy summer vacation season, Skift’s May 2021 Short-Term Rental and Outdoor Summit brought together leaders from across the short-term rental ecosystem, including participants from online rental marketplaces, investors, startup founders, and others, for interviews with Skift editors. During the event, conversations explored what might happen next for this rapidly expanding sector as growth outpaces the rest of travel, along with big questions about issues like consolidation, rate parity, professionalization, and more.

Among the topics covered at this year’s event were emerging best practices for short-term rental owners and managers. After a record-breaking year of demand in 2020, a clear group of winners and losers started to emerge. In fact the short-term property managers who utilized business insights, data, and dynamic pricing strategies found that they were making more money from their rentals and capitalizing on spikes in travel demand. In this conversation with Julie Brinkman, CEO of Beyond, we hear more about how the company is helping property managers redefine the playbook for a more successful and profitable short-term rental business.

This content was created collaboratively by Beyond and Skift’s branded content studio SkiftX.

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Tags: alternative accommodations, beyond pricing, dynamic pricing, property managers, revenue management, short-term rentals

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