The culture clash between relatively button-down Priceline and sometimes sockless and irreverent Kayak couldn't be more stark. But Kayak will operate semi-independently and the merger may finally help Kayak become the global brand that Priceline's Boyd thinks it can become.
This ends the short life of Kayak as a public company -- it just finished its first post-IPO quarter. Priceline will gain a great online and mobile team to build its portfolio and will put muscle behind the Kayak brand.
Anyone who counted Expedia out in its competition against Priceline might have under-estimated the potential of Expedia's hotel platform investments. Meanwhile, Priceline has a very talented management that it is steering it ahead as market conditions change.
Most flyers don’t realize whether airfares are increasing each year and are more concerned with booking the cheapest ticket; something that all sites agree will only increase as the holidays come closer.
Shares of the booking site dropped last week following news that Google missed its earnings forecast, but traders won’t know whether PCLN will fall short of expectations until sometime in November.
Many road warriors prefer booking directly on airline sites, but if they are looking for a hotel deal at the last minute and need a flight, as well, the Priceline app can now handle flights and hotels, as well as car rentals.
Everyone wants a little chunk of the last-minute business. It's going to come down to who makes it easiest to find what a user wants with the least number of taps on the smartphone.
Plan ahead, be prepared, scheme accordingly. Airfares have become a contact sport, thanks to lower capacity and higher yield play by domestic U.S. airlines