Articles tagged “philadelphia”

U.S. Travel is pushing us to take more time off, but millennials are nervous, and middle managers aren't listening. Also, tourism bureaus are doing a better job at communicating the economic impact of travel, and Brand USA is starting to see results with a 10 percent jump in international inbound intent-to-travel.

Philadelphia and Cleveland have invested heavily in their downtown districts and public-private partnerships, so they're viewing their two national political conventions as coming-out parties for the convention industry.

Convention bureaus are shifting their priorities to connect more people from disparate backgrounds, cultures and industries in an effort to drive new business development, competitive advantage, and knowledge sharing.

American's Philly-Tel Aviv flights faced competition from El Al and United from JFK.

Philadelphia's tourism board is one of the most innovative when it comes to content marketing and getting the message out about its evolving and improving attractions. Hard visitor numbers validate those efforts.

Philadelphia will make the most of its selection by turning attendees' visits into potential for future events, widespread media coverage, and increased affinity among national decision-makers.

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

We've written many times about Philadelphia's industry-leading efforts and overall destination savvy. Even if these numbers seem, well, ambitious, we are going to give them the benefit of the doubt.

Visit Philly is designing the campaign for social media with highly shareable images and the hope that locals and visitors write original "philosophies" that they'll be eager to share.

As the U.S. and its cities learn to promote themselves to travelers for the first time, Visit Philadelphia's successes are an anomaly and a promising example in a still under-recognized U.S. industry.