Articles tagged “personalization”

Travel brands face new challenges as consumer demands change, the role of technology grows and the landscape becomes increasingly crowded. Top marketers in travel recently gathered to talk about the approaches they’re taking to meet these challenges.

The best food delivery app is the one that gets you the food you want exactly when you want it — especially when you want it now. With over 80,000 restaurants on its platform, UberEats has done well to inject personalized suggestions into its ordering and delivery experience.

CEO and Co-Founder of Travelsify and Global Personalization Lead at Accenture Interactive discuss the two-sided coin of personalization: consumer and product.

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Learn how travel marketers are driving loyalty through customer experience and personalization with this video recap of our recent webinar with Boxever!

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how…

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel…