Articles tagged “personalization”

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

The use of technology in hospitality must go beyond improving consumer-facing products and digital experiences. Its true potential will be realized when hotel staff are empowered with the right insights at the right time so that they can transform guest experiences.

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

Think Peninsula Hotels and what comes to mind is white-glove, green-Rolls Royce, and red-carpet treatment. Think again: This is one of the meanest machines in luxury hotel technology. It only gets meaner — and leaner — as ultra high-end guests become more uncharitable when their individual needs aren’t met.

It's one thing to buy a competitor, and another to successfully integrate its systems. American Express Global Business Travel has had to do it twice in recent years, and the company says the new tools have been a big boost.

Given all of the plans that McDonald's has for implementing the game-changing technology, the $300 million price tag was probably a bargain.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.