Articles tagged “personalization”

Airlines have long-neglected cross-sell opportunities, but in recent years they've contracted with third-parties to move things along. Boxever's funding and Tigerair deal can be seen in this context.

The GuestDriven platform intersects two unstoppable trends -- personalization and mobile. The trick is in providing guests with personalized tips and perks on their mobile devices without invading their privacy or bombarding them with advertisements in the process.

Whether Traxo is the company that ends up bringing personalized hotel recommendations to throngs of travelers or another company does it, this is where online and mobile travel is heading. The airlines are trying to do this, as well.

Creepy or awesome? For every guest that feels the chills when a hotel’s gesture gets a little too personal, remember that they’re the ones freely offering up personal information on the web.

If you are sitting toward the back of the plane, British Airways' Know Me program may know you, but expect their special efforts to be directed to the passengers in the better seats.

From online travel agency hotel bookings to online dining reservations, travel and hospitality companies are digging into their vast data collections to get smarter about customer behavior. If the server can't remember your favorite dish, the data analytics system will.