It's difficult to determine an exact ROI on airports' holiday celebrations, but neglecting to recognize the season would be noticeable and have negative impact on customers' perceptions.
Passengers fed up with crowded cabins will no doubt be pleased. We’re not sure if this is high-stakes poker or whether JAL just initiated a game of chicken with other airlines in its market. We’re waiting to see if it breaks the bank--or who swerves first.
Just like 30 years ago, Virgin Atlantic has taken established products and improved on them to create something unique. And, just like 30 years ago, we expect other airlines will rush to match Virgin Atlantic's new, enlightened standard.
The US is not in step with the world on payment solutions, but that's not just an airline problem. Let's hope US airlines can work this out. Even paying for premium content or buying a soda could get messy. Don't get us started on inflight shopping for those luxury goods!
It's somewhat amusing that JetBlue states its mission is to "Inspire Humanity." As the airline's revenue initiatives highlight, JetBlue's latest mission actually is to win over skeptical shareholders and increase the bottom line.
What’s that expression? You snooze you loose. You also get a good lesson in the mix of rules and fees that often make in-flight connectivity so confusing.