Articles tagged “openai”

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

It is fun to speculate about what generative AI could mean for travel, but the online travel agencies are collectively telling us to chill with the hype for the time being.

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.

Generative AI is far from making a considerable impact in the way travel bookings are made, but Trip.com sees the potential and is starting the hard work now.

Integrated conversational AI has immense potential to transform travel search, planning and booking. Watch our CEO break down how search and booking engines need to step up on innovation.

Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

The Microsoft-owned also-ran search engine Bing has relaunched around conversational chatbot technology powered by ChatGPT, the new sensation owned by OpenAI. In an event today, the CEOs of Microsoft and…

Matthew Rosenberg is not waiting around for generative AI to push him out of a job. He is attempting to do what the rest of the industry should be doing as well — leveraging new tech to build something for the future.

During her Christmas holiday, a software developer created a tool to generate and map travel itineraries using generative artificial intelligence (AI).