Articles tagged “openai”

The online travel agency will embrace “adaptive content” in what could be a significant evolution in the way people look for hotels. But any changes will be dictated by its customers, rather than hype.

This is one of the earliest examples of the coming convergence of conversational AI and travel booking, even if it is crude in this new launch from ChatGPT.

Google released Bard this week but has yet to integrate generative AI into its search engine as Microsoft has done with Bing and ChatGPT. But the workings of Bing’s travel itinerary suggestions are less than ideal, so Google has time to catch up.

"Can you write me lyrics of a new song about the travel industry buzzwords such as local, REVPAR, experiences, NDC, duty of care, AI, transformative travel, regenerative travel, overtourism, bleisure…

Google is starting to release the chatbot Bard, its rival to ChatGPT.

The quick ChatGPT update exemplifies the rapid advancement of AI and how easily new work can be left in the dust.

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

It is fun to speculate about what generative AI could mean for travel, but the online travel agencies are collectively telling us to chill with the hype for the time being.

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.

Generative AI is far from making a considerable impact in the way travel bookings are made, but Trip.com sees the potential and is starting the hard work now.