Articles tagged “online travel agencies”

Expedia-like sites play up their ability to provide consumers with the best rates and easiest booking process, but the back end of the travel industry reveals a system that suggests travelers have few distinct choices.

The rebranding positions the association to portray itself as the voice of travel technology, although it only represents only a portion of one sector, the intermediaries.

Online travel agencies have prevailed in most tax court cases around the country, but should future cases continue to tilt in favor of the state, travel companies will need to find a way to make up for the loss in revenue.

Driving consumers to action is the goal of all marketing campaigns, and the Netherlands actually has a shot at turning ad views into actual bookings by partnering with the online booking site.

In an effort to reduce costs, hotels wanting travelers to skip OTAs have increased marketing through social media to build brand awareness and attract travelers before they ever consult search engines.

This suit could get really interesting, although only the courts or regulators will ultimately decide if the anti-competition claims pass legal muster. If the plaintiffs prevail, then hotel-OTA rate-parity practices in the U.S. could get tossed out the window.

This Slate articles battles the pros and cons of online hotel reviews which benefit from crowd-sourced opinions, but are vulnerable to the schemers who skew testimonies in their favor.