Destinations

Netherlands partners with Orbitz on social marketing campaign

Skift Take

Driving consumers to action is the goal of all marketing campaigns, and the Netherlands actually has a shot at turning ad views into actual bookings by partnering with the online booking site.

— Samantha Shankman

The Netherlands Board of Tourism & Conventions (NBTC) and leading global online travel company Orbitz Worldwide announced today a joint marketing partnership to launch NBTC’s new leisure marketing campaign, “Faces of Holland.”

Throughout the campaign, NBTC and Orbitz Worldwide will work together to leverage new cross-platform media programs that will increase awareness of Holland as a leisure destination and drive online travel bookings amongst target audiences. A wide range of strategic marketing efforts will be employed, including retargeted online ads, a dedicated “Faces of Holland” landing page that offers special discounts and dynamic packages to Orbitz.com customers and various social media initiatives, including a Facebook contest to win a grand prize trip to Holland.

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