Articles tagged “online travel agencies”

Why Are Airline Websites So Bad at Inspiring Travel?

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth's sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can't keep pace.

Singapore Airlines Enhances Passenger Experience with Innovative Mobile App

In today’s marketplace, it’s not enough for an airline to simply have an app. Cutting-edge functionality, efficient tools and, yes, fun bells and whistles are needed to engender consumer loyalty and drive increased revenue. The new app from Singapore Airlines ticks all the boxes and provides a new model for the industry.
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Culture Trip Struggles to Justify Massive Investment

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

New Resort Fee Legislation Would Disrupt How Hotels Are Sold Online

This is going to be a slugfest. Some hotels view resort fees as key to business and argue that they are already transparent in how they advertise them. Consumers, states, and now federal legislators are putting great pressure on that notion. Something's gotta give — and the status quo is not a likely winner.