Articles tagged “online reviews”

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

Sean O'Neill, Skift

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

1 week ago

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Sean O'Neill, Skift

Today Expedia's computers are analyzing guest reviews. We predict that someday its computers will use the reviews to create software-generated, Zagat-style hotel summaries, for its search results.

1 year ago

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Deanna Ting, Skift

Translation: Show them you care, but don't go overboard.

2 years ago