Articles tagged “online reviews”

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Sean O'Neill, Skift

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

4 months ago

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Angela Silva, Skift Research

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

10 months ago

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

Sean O'Neill, Skift

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

2 years ago

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Sean O'Neill, Skift

Today Expedia's computers are analyzing guest reviews. We predict that someday its computers will use the reviews to create software-generated, Zagat-style hotel summaries, for its search results.

4 years ago

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Deanna Ting, Skift

Translation: Show them you care, but don't go overboard.

5 years ago