Articles tagged “online reviews”

Hotels

Upscale Hotels Plant Fake Reviews When High-End Vacation Rentals Come to Town

The enemy of my enemy is my friend. That may be why high-end hotels tend to stop planting fake negative reviews about each other online once nicer short-term rentals start competing locally.

Upscale Hotels Plant Fake Reviews When High-End Vacation Rentals Come to Town

Online Travel

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Online Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Online Travel

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

Online Travel

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Today Expedia's computers are analyzing guest reviews. We predict that someday its computers will use the reviews to create software-generated, Zagat-style hotel summaries, for its search results.

Expedia Has a New Tool to Help Hoteliers Use Reviews to Improve Service

Hotels

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Translation: Show them you care, but don't go overboard.

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point