On Experience

Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.

Hotels

Keeping Up With the Escalating Standards in Luxury Hospitality

The level of competition at the ultra-premium end of hospitality is unimaginably high, and it keeps getting higher. Extraordinary service and experiences quickly become table stakes as guest expectations continue to skyrocket. A culture of creativity gives the best hoteliers that distinctive edge.
Hotels

Who's Cracked the Code on High-End Homesharing?

ThirdHome just might have the winning formula on what affluent homeowners want when sharing properties. Scaling quality and keeping up a high level of trust will be key as it grows.
Airlines

Emirates: The Media Company That Happens to Fly Jets Too

When you dig into how much it invests in its in-flight entertainment, Emirates is actually a flying media company. Its investment is hugely passenger-centric, but advertisers certainly don't mind reaching a highly qualified audience.
Hotels

How to Make Improving the Guest Experience a Joyful Task

Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here’s a way to think about it.
Announcements

Can Cunard Create a New Hospitality Model for the Next Generation of Cruisers?

Cunard is striking an interesting balance between old-school, traditional luxury and fast-paced, data-driven, adaptive hospitality on its longer journeys across the sea. As competition heats up, the line needs to make a compelling sell to attract a younger audience. But a few currents and trends are colliding that just might make this possible.
Tourism

Courting a New Generation of Safari Goers

As African countries continue to grow their tourism markets, travelers are learning that a safari doesn't necessarily have to be a luxury, once-in-a-lifetime thing. Rather, some innovators are creating reasonably priced experiences that can serve as a great entry point for a wider range of visitors.