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On Experience

Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.

Hotels

What Retailer Muji Gets Right With Its New Flagship Hotel in Tokyo

More travelers want a lower price point without sacrificing aesthetics and vibe. Much can be learned from Muji's example in Tokyo, particularly the product integration and room design.

What Retailer Muji Gets Right With Its New Flagship Hotel in Tokyo

Hotels

Why George Clooney’s Sultan of Brunei Hotels Boycott Is Misguided

Clooney’s effort to boycott the Dorchester Collection is the wrong approach. In effect, it actually serves to harm the frontline staff and workers in the hotels that create the magic for guests and Hollywood luminaries alike.

Why George Clooney’s Sultan of Brunei Hotels Boycott Is Misguided

Airlines

Emirates: The Media Company That Happens to Fly Jets Too

When you dig into how much it invests in its in-flight entertainment, Emirates is actually a flying media company. Its investment is hugely passenger-centric, but advertisers certainly don't mind reaching a highly qualified audience.

Emirates: The Media Company That Happens to Fly Jets Too

Hotels

10 Ways the Hospitality Industry Can Keep From Being Lazy

It's easy to get lost in macrotrend land. But the rubber hits the road in actions. And here are some ideas to make experiences better, without any heavy lifting.

10 Ways the Hospitality Industry Can Keep From Being Lazy

Hotels

How to Make Improving the Guest Experience a Joyful Task

Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here’s a way to think about it.

How to Make Improving the Guest Experience a Joyful Task

Announcements

Can Cunard Create a New Hospitality Model for the Next Generation of Cruisers?

Cunard is striking an interesting balance between old-school, traditional luxury and fast-paced, data-driven, adaptive hospitality on its longer journeys across the sea. As competition heats up, the line needs to make a compelling sell to attract a younger audience. But a few currents and trends are colliding that just might make this possible.

Can Cunard Create a New Hospitality Model for the Next Generation of Cruisers?

Tourism

Courting a New Generation of Safari Goers

As African countries continue to grow their tourism markets, travelers are learning that a safari doesn't necessarily have to be a luxury, once-in-a-lifetime thing. Rather, some innovators are creating reasonably priced experiences that can serve as a great entry point for a wider range of visitors.

Courting a New Generation of Safari Goers

Airlines

Returning to Supersonic: One Company’s Plan to Go Back to the Future

Competition is heating up for supersonic travel and Aerion has established an interesting team to speed up high-end business travel. If it works, the glamour of high-speed crossings will finally return, and the world will open up a bit more.

Returning to Supersonic: One Company’s Plan to Go Back to the Future

Tourism

What the Travel Media Gets So Horribly Wrong About Africa

For being one of the most important business, political, and tourism stories, a lot of Africa coverage tends to only hit a few notes. Here are some ideas on how travel reporting can evolve, and incorporate more voices and add deeper perspectives.

What the Travel Media Gets So Horribly Wrong About Africa

Tourism

Zimbabwe Is Boosting Tourism Despite Its Ravaged Economy

If you're reading the papers, Zimbabwe's economy looks like a disaster from the outside. But it offers one of the most interesting tourism experiences in Africa at the moment, and intrepid travelers have taken note.

Zimbabwe Is Boosting Tourism Despite Its Ravaged Economy