On Experience

There is a boom in private clubs around the world. But, in the race to garner members and open outlets, personalized service and the underlying craft have gone missing. True hospitality plus thoughtful social and commercial dot-connecting remains a nice open white space.

As luxury hotels struggle to hire and retain talent, a new north star sell is necessary. Turns out great luxury brands create an incredible, well-rounded style of leadership. The appeal of caring for people will always remain relevant, even as AI disruptions ripple through other industries.

Sales and marketing needs to evolve to address the cultural depth luxury consumers now demand. The best hotels are moving beyond "heads-in-beds" marketing to creatively place brands in culture, catering thoughtfully to sub groups and interests. When done right, the resulting glow adds value to businesses owning their brands fully.

We're back with another installment of inspiration in hotels and hospitality. Female-led luxury seemed to be a common theme this year, alongside those maintaining standards, leading teams, and executing on subtle touches for the people who notice. Here are a few brands, ideas, and services that deserved a hat tip in 2022.

Qatar has made strides since my last visit a year ago, with more of a cultural pulse, less friction for guests as large-scale hospitality and infrastructure projects come online ahead of the World Cup. Officials are hoping once the players leave the pitch for a final time in December Qatar will have earned its credentials as a lasting tourism fixture in the region.

Ronald Akili, founder of Potato Head, barely scratched the surface of his work when he joined us on stage at Skift Global Forum. So we explore some of the other design and sustainability initiatives happening in Bali here.

It's not always apparent in the hyper-luxury narrative, but Dubai has a growing creative class. And 25hours is catering to it with a lobby and hotel that feels like a heartbeat in the middle of a financial district in the city. They are first movers for a coming flood of more lifestyle brands seeking a footprint in the city.

The distance between very good and superb is actually quite far and it requires motivated teams, attention to detail, and above all creativity to break out of commodity service delivery. Here are a few brands, ideas, and services that deserve a tip of the hat.

Air France is looking to move upmarket and leaning into elegance with their new ad spots. Coupled with product improvements and a world that is opening up, this is not a bad strategy.

You might not have noticed, but luxury hospitality is in the middle of a major reboot. Old, storied reputations mean nothing anymore if today's service is lost. The market is a blank slate where all relationships, preferences, and loyalty need to be re-examined and rebuilt by luxury travelers. Brands have to re-think their value propositions.