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Articles tagged “norwegian cruise line”

Cruises

Norwegian Cruise Line Bets More on Alaska After Caribbean Disappoints

Norwegian Cruise Line is betting that Alaska cruise passengers will turn up — and pay a premium — for a big new ship designed for the market.

Hannah Sampson, Skift | 8 years ago

Norwegian Cruise Line Bets More on Alaska After Caribbean Disappoints

Cruises

The Cruise Industry Is Still Exploding in Asia But Prices Are Under Pressure

While the tone has changed this year in conversations about China — lower prices will do that — executives say they still believe in the market for the long term.

Hannah Sampson, Skift | 8 years ago

The Cruise Industry Is Still Exploding in Asia But Prices Are Under Pressure

Cruises

Why Norwegian Cruise Line Is Spending $400 Million to Update Old Ships

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

Andrew Sheivachman, Skift | 8 years ago

Why Norwegian Cruise Line Is Spending $400 Million to Update Old Ships

Cruises

Cruising’s Top Execs on Moving Beyond the Megaships

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

Andrew Sheivachman, Skift | 8 years ago

Cruising’s Top Execs on Moving Beyond the Megaships

Cruises

Cruise Lines Are in the Middle of a Branding Evolution

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

Hannah Sampson, Skift | 8 years ago

Cruise Lines Are in the Middle of a Branding Evolution

Cruises

More Cruise Lines Are Shuffling Itineraries to Avoid Visits to Turkey

The announcement by Norwegian Cruise Line Holdings to cancel all stops in Turkey this year is the most sweeping yet by an American cruise operator. Now all eyes turn to Carnival and Royal Caribbean.

Hannah Sampson, Skift | 8 years ago

Cruises

To Get an Edge on Competition Norwegian Cruise Plans to Spend $400 Million

Will a $400 million investment in cruise ships, cuisine and private destinations keep passengers coming back for more? Norwegian Cruise Line is about to find out.

Hannah Sampson, Skift | 8 years ago

To Get an Edge on Competition Norwegian Cruise Plans to Spend $400 Million

Cruises

Norwegian Cruise Line’s New Marketing Tells Guests to ‘Feel Free,’ Spend More

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

Hannah Sampson, Skift | 8 years ago

Norwegian Cruise Line’s New Marketing Tells Guests to ‘Feel Free,’ Spend More

Cruises

Cruise Lines Stopped Paying Lip Service to China – 25 Moments in 2015

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

Skift | 8 years ago

Cruise Lines Stopped Paying Lip Service to China – 25 Moments in 2015

Cruises

Norwegian Cruise Line CEO Says He Will Keep Raising Prices

North American cruisers are extremely price-conscious. They're likely to move away from expensive cruise brands. A robust market of high-spending Chinese vacationers can't emerge soon enough for cruise lines.

Andrew Sheivachman, Skift | 8 years ago

Norwegian Cruise Line CEO Says He Will Keep Raising Prices